3 Free Tools Every Non-Profit Should Be Using Right Now

3 Non Profit Tools
Do you know what has been a game-changer for the non-profit organizations I've been a part of? --Discovering all the programs out there that offer free or discounted services, tools, and software. In this sector, underfunding is a shadow that looms over even the most passionate and driven teams. This widespread financial strain is a significant barrier to making a difference in our communities.

I've worked in the non-profit sector for 15 years. For the last five, I've directed marketing departments. I've seen firsthand the struggle to do more with less. In many non-profits, marketing is a one-person show. This person handles traditional and digital campaigns, graphic design, content creation, and more. Each of these areas is a specialized field in its own right, yet here we are, expected to be masters of all trades without resources, without–money. It's a daunting task–but with dedication and creativity, I found a silver lining…
Companies love what we do and want to support us!
After a few online searches and phone calls, I found programs made specifically for non-profits. Let me clarify – these programs belonged to companies that sold software that I was dying to use at my organization. If you qualified for the programs, you’d get their products for free or at a hefty discount. I immediately understood the assignment and went to work applying!

This was a game-changer for me and the organizations I've had the privilege of serving. At MHP Salud: we saw incredible membership growth using the stack below – going from 5,000 to 15,000 members in just two years.
How’d we do it?
We leveraged that Google Ads Grant to strategically run promos for free health resources in exchange for a sign-up to our website. When we connected Salesforce to our sign-up forms, we unlocked the insights we needed to run targeted email campaigns. And with Canva, we made sure our graphics were as eye-catching as our content. 
Here are three programs that really stood out to me. They were instrumental in maintaining a high level of sophistication in our marketing processes.
Google for Non-Profits: A Gateway to $10k Monthly Advertising Grants:
Google for Non-Profits opens the door to $10,000 monthly advertising grants via Google Ads. These ads help boost visibility, drive donations, and get stories to a wider audience. To qualify you must go through an extensive application process. It’s worth it. After you’re approved, you’ll have access to dozens of other tools aside from the ads. 
Canva Pro: Unleashing Creativity for Free
To the designers creating eye-catching graphics on a budget, Canva Pro is a lifeline. The program offers non-profits free access to premium features, like stock photos and graphics. And with a generous amount of premium seats, you’ll be able to streamline collaboration across teams. With these features and a thorough templating system, you'll produce professional-quality designs in-house.
Salesforce: Powering Non-Profit Success with The Power of Us Program
Salesforce is a powerhouse when it comes to building stronger relationships with supporters and streamlining operations. The Salesforce Power of Us Program offers eligible non-profits deep discounts on their CRM platform. It comes with access to a suite of tools that can revolutionize the way organizations manage relationships, fundraising, and campaigns. They offer 10 free subscriptions to the Nonprofit Cloud Enterprise Edition. 
Honorable Mentions:
  • Asana: Asana offers non-profits a 50% discount on its project management tool. This platform, and project management tools in general, are essential in keeping teams organized, and on track.
  • HubSpot: HubSpot offers non-profits a 40% discount on its suite of marketing, sales, and service software. This powerful platform helps you understand audiences and tailor messaging for outreach efforts.
Taking the time to enroll in these programs was well worth the investment. The savings and access to tools we thought we couldn’t afford, allowed us to allocate more resources to and strengthen our direct service initiatives.

Have you used any of these tools? Did you know about all these offers? Well, there are more! I created a list of all the programs non-profit organizations should be considering right now! The list has a description of each program and the tools they offer.

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